Whether you’re planning a roof replacement, kitchen remodel, HVAC upgrade, or energy-efficient window installation, securing the right financing can make the difference between “we’ll have to wait” and “let’s do it now”. The Regions | EnerBank home improvement financing program is designed to give homeowners and contractors a dedicated, point-of-sale loan alternative — making it easier to fund projects, get approved, and keep cash flowing.
What Is the Regions | EnerBank Program?
Regions Bank completed the acquisition of EnerBank USA in October 2021, integrating EnerBank’s niche in home-improvement point-of-sale lending into Regions’ overall homeowner-lending strategy.
Now under the Regions umbrella, the program offers loans for home improvement projects via contractors, with several application methods, tailored loan products, and a focus on making the process smoother at the point of sale.
Essentially: you work with an eligible contractor that offers Regions/EnerBank financing; the homeowner applies and gets funding for the project; funds are disbursed to the contractor once the loan is approved — enabling the improvement work to move forward.
Key Features of the Program
Here are some of the standout features of the Regions | EnerBank home improvement financing suite:
- Point-of-sale financing via contractors: The loan is offered at the time of project discussion with an approved contractor, integrating financing into the sales process rather than after.
- Multiple application channels: Homeowners can apply via mobile loan app, online, or by phone — simplifying access.
- Prequalification option (soft credit pull): Contractors/homeowners can offer pre-qualify links that don’t immediately impact credit score.
- Flexible loan amounts and terms: Based on sample data, financing may cover amounts from as low as a few thousand dollars up to large-scale jobs (e.g., up to ~$75,000 for some programs).
- Promotional and fixed-rate options: Some loans offer “same-as-cash” (no interest if paid in full within certain period) or fixed-rate installments over extended terms.
- Fast disbursement to contractors: For eligible contractors, funds may hit within 24 hours after a payment request, supporting cash-flow.
How It Works
Here’s a typical flow for a homeowner/contractor using this financing program:
- Project discussion: You meet with a contractor who is part of the Regions/EnerBank network; the cost and scope of your home improvement project are estimated.
- Financing option offered: The contractor presents the financing option powered by Regions/EnerBank — you’re given pre-qualify link or application.
- Apply for the loan: You complete the application (via mobile/online/phone). A pre-qualification may happen first (soft inquiry) then a full application (hard credit check).
- Loan approval & terms disclosed: Once approved, you receive the specific terms — amount, APR, payment schedule, any promotional period.
- Project proceeds: Funds are disbursed (often to the contractor) and work begins. The loan is tied to the project.
- Repayment begins: Based on the product, you either begin payments after a promotional period (if any) or immediately; terms may range widely.
- Monitoring & servicing: You manage your payment schedule, monitor progress, and the contractor/loan provider may track disbursements to ensure work is progressing.
Why Homeowners and Contractors Choose It
For homeowners:
- You can move forward with needed home improvements without waiting to save full cost upfront.
- Financing at point of sale makes the process smoother and may keep your cash reserves intact.
- The flexible structure (promos, fixed rates, varying terms) means you may match the loan to your budget.
- Access to a lender with specialized knowledge of home improvement projects may help navigate unique financing needs.
For contractors:
- Offering financing through this program can increase leads and conversion rates; Regions/EnerBank claim that customers approved for financing are more likely to complete the job with you.
- Faster disbursement helps your cash flow — you don’t wait long to receive payment.
- Having a financing option may allow you to upsell or expand project scope (homeowners feel more able to invest).
Pros and Cons of the Program
Pros:
- Tailored to home improvement projects rather than general-purpose personal loans — specialized underwriting.
- Variety of loan product options (interest-free promo, fixed installments) provides flexibility.
- Familiar banking brand (Regions) and long-standing lender (EnerBank) means stability/experience.
- Application process designed to be efficient (mobile, online) and integrated with contractor’s workflow.
- Can enable homeowners to act now on a project rather than delay for savings.
Cons:
- As with any loan, you must qualify (credit, income, home equity may matter) — not guaranteed approval.
- Promotional offers (e.g., same-as-cash) may have requirements and risk converting to standard loan terms if not paid within promo period.
Final Thoughts
If you’re planning a home improvement project and would prefer to finance it rather than pay entirely out of pocket, the Regions | EnerBank home improvement financing program represents a strong option — especially when offered by a contractor you trust. With specialized underwriting, flexible product options and efficient workflows, it can help you get the cabinetry, windows, HVAC or remodel you’ve been putting off.
That said, make sure to read the terms carefully: understand when payments begin, what happens after any promotional period, how interest accrues, and whether you’re comfortable with the repayment schedule. Also compare with other financing routes (HELOC, home equity loan, personal loan) to ensure you’re getting the best fit for your situation.
Access. Flexibility. Home improvement financing built for purpose. That’s the Regions | EnerBank Program.
It’s time to talk with our partner — Apply for this Financing Program
